An expressive presence.
SangBleu Empire Regular
Our primary typeface for headlines and sublines. Give its fine details room to breathe, with considered scale, spacing and clear contrast.
Saint Clinic Group / GLOBAL
The Saint Standard
The shared philosophy, standards and relationships behind All Saint Clinic and Le Petit Saint.
00Using this guide
00Brand foundation
00Brand architecture
00Brand persona
00Sydney & London
00Our audience
03Logo system
04colour system
brand palettes / colour references
An Expression through colour
Explore each brand palette in HEX, RGB, CMYK or PMS. Select a swatch to copy an available colour value.
RGB values for digital use.
Download print colour references and sources ↓
accessibility
Use Gris Des Yeux on light backgrounds. Use Blanc Des Yeux or white on dark backgrounds. Confirm contrast for every digital combination before publishing.
00typography
One typographic language / all Saint brands
The shape of our voice.
Expressive in form. Considered in every word. The same typography system unites Saint Clinic Group, All Saint Clinic and Le Petit Saint.
A clearer expression.
SangBleu Kingdom
Our alternative where Empire’s fine details become difficult to read. Use for smaller text, body copy and headlines or sublines that need greater legibility. The supplied Medium weight supports clear reading.
The considered detail.
Sweet Sans Pro
Our accent typeface for labels, categories, captions, navigation and functional details. Keep accents concise and subordinate to the main message.
Typography in practice
A clear order of expression.
One composition, from the first impression to the next step. The same hierarchy applies across all Saint brands.
The Saint philosophy
Care, thoughtfully expressed.
One philosophy.
A personal approach.
Every Saint experience begins with attention. We listen carefully, explain clearly and make space for the individual. Each detail reflects the same considered approach to care.
Keep the contrast between levels clear. If Empire loses definition at a smaller size or over an image, use Kingdom for the headline or subline and preserve the same hierarchy.
Download the typography kit ↓
Selected desktop fonts, supplied SangBleu web fonts and licence documents. Shared across all three brands.
06étoile
the graphic elements
Étoile
Twelve expressions of the Saint star. Explore the collection in Gris Des Yeux and Blanc Des Yeux, with the original artwork ready to download.
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00Zen icons
Shared icon library / all Saint brands
Clarity in the details.
A consistent language for navigation, actions and information. Use icons with purpose, preserve their proportions and pair unfamiliar symbols with a clear text label.
00Graphic language
00Tone of voice
00Vocabulary
00Writing mechanics
00Tone by touchpoint
00Client experience
00Retail, skincare & wellness
00In-clinic sensorial experience
00Saint in practice
00Art direction & photography
00Motion & video
00Social & campaigns
00Content rhythm
00Corporate communications
09digital design
live component principles
Quiet confidence
in every click.
read more
- 01clear focus states and keyboard order
- 02minimum readable type and contrast checks
- 03reduced motion is always respected
- 04no component is more important than the content
00The clinic app
00Brand applications
00Print standards
00Compliance & regulation
Marketing guidance / Australia & United Kingdom
Compliance & regulatory guidance.
Choose your market for the practical guide and download the format you need.
Review drafts · Guidance checked 22 September 2026 · Internal approval pending
00Accessibility & inclusion
13asset library
approved files / GLOBAL
Take what
you need.
Start with your brand’s logos, then explore the guidelines and shared graphic elements. Choose the file format you need from each card.